• Middle East

Develop the operational and organizational model, building the employees' capacities

Key Activities:
  • Study and define the concept specifications (including packaging equipment, packaging material and preservation technique)
  • Identify potential partners for production, assess partners and recommend the best supplier and the corresponding best bottle concept
  • Map the corresponding production and packaging processes for the new product
  • Analyze and assess potential sales partners for the new product (including hospitality, F&B distributors, retail chains, export)

Results Achieved:
  • Establish the production and packaging process by testing the packaging equipment and preservation techniques
  • Validate ideas through focus group discussion and running surveys
  • Establish sales channels for new product and identify best partners for POS

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