International and Local Marketing, Sales, and Distribution Strategy Consumer Behavior Analysis
Key Activities:
- Collected and analyzed research on macro industry trends in syrups and sweet spreads
- Developed competitor analysis using a representative sample of over 40 grocery and specialty stores in the U.S. and Canada
- Developed high level marketing strategy
- Developed consumer survey, analyzed feedback, and provided recommendations
- Held focus group for consumers on product and analyzed detailed feedback
- Developed distribution agreement guidelines and assisting in signing a deal with a major food distributor
- Researched international distribution options, potential expo participation, and partnership opportunities
- Created social media presence and assisted with consumer outreach at local events
Results Achieved:
- Developed international market entry strategy
- Launched domestic distribution in major Lebanese grocery chain
- Positioned client to increase production by five times and create sustained revenue stream
