Market Analysis, Marketing, Production, Social Media, Crowdfunding
Key Activities:
- Collected and analyzed research on macro industry trends
- Conducted competitive analysis including competitor differentiation and pricing
- Developed marketing plan for expanding sales around the country
- Created English-language social media presence and posted pictures and articles on Facebook and Twitter to increase reach and brand awareness
- Developed social media brand awareness campaign, including content, for the next year
- Conducted detailed analysis of client’s revenue, cost, and work timeline to recommend a target production schedule
- Created video, including filming of production processes and team member interviews, for the purposes of crowdfunding campaign
- Executed crowdfunding, including direct emails, Facebook posts, and tweeting to target prominent organizations, bloggers, and thought leaders
Results Achieved:
- Increased client’s points of sale from 1 to 10
- Upgraded production equipment to enable larger scale soap production
- Won new contracts for custom products with hotels and wedding planners
- Launched crowdfunding campaign to cover operational costs
- Enhanced organizational capacity to effectively manage 10 employees
